§ Our Approach
We're not a fund.
We're a co-founder.
Back of the Napkin Capital was built by operators who'd raised, built, and exited their own companies — and remembered exactly how lonely the first ninety days felt. We exist to be the partner we wish we'd had.
Principles
Four things we believe.
We write the first cheque
Not the third. Not the lead-after-the-lead. We're the conviction that gets the round started.
Idea-stage is welcome
No deck? No problem. A clear thought and a real founder is enough to get a meeting.
Operators, not spectators
We've sat in the chair. We help with the first hire, the first pricing model, the first messy thing.
Zero to sixty, then we step back
Our job is to get you to escape velocity — not to micromanage the cruise.
How it works
From sketch to sixty.
First
The conversation
Send us a paragraph. We reply within a week. If it clicks, we meet over coffee — no deck required.
Then
The cheque
We invest $250K to $1M as the first money in. Founder-friendly terms, fast diligence, no theatre.
After
The runway
We open the network — operators, customers, follow-on capital. We're hands-on when you want it, invisible when you don't.
The Partners
Three operators, one table.
Margot Hale
Founding Partner
Built and sold two consumer brands. Has personally drawn on more napkins than she'd care to admit.
Wesley Okafor
Founding Partner
Former product lead. Took a side project from a coffee-shop sketch to a Series C.
Júlia Reis
Partner, Platform
Connects founders to their first hires, first customers, and first board. The network behind the network.